Our Story

The Problem Nobody Was Solving

Angela has always been the "crunchy" friend — the one reading labels, researching ingredients, and choosing natural long before it was trendy. When she became a mom, it mattered more than ever. So when her daughter developed eczema at just a few months old, she went looking for something she could truly trust. She couldn't find it. Every "natural" product still had ingredients she wouldn't put on her daughter's skin. So she stopped looking and started formulating.

Angela Clifton, founder of Edenwild natural skincare, sitting on a Wyoming riverbank with a basket of botanical products

The First Formula

Angela began researching ancestral ingredients — tallow, slow-infused botanicals, time-honored remedies. Happy Baby Balm was born in her kitchen, made for one baby. Hers. When it worked, she knew she had something worth sharing.

Child's hands holding an Edenwild Happy Baby Balm jar with colloidal oatmeal — natural skincare for sensitive, eczema-prone, and baby skin

A Leap of Faith

In 2024, Angela and her family left everything behind and moved to Wyoming — settling on the edge of Yellowstone, where the land is vast and the quiet is real. The slower pace, the open land, the stillness — it gave Edenwild room to breathe and become what it was always meant to be.

Row of Edenwild natural bar soaps on driftwood beside a Wyoming river — botanical skincare made with ancestral ingredients

Rooted in Something Real

Every formula starts with one question: would she put this on her daughter's skin? The answer led Angela back to ancestral ingredients that predate the beauty industry entirely — tallow rendered from grass-fed cattle, botanicals slow-infused over weeks, time-honored remedies passed down through generations. She believes the earth was given to us with everything we need. Edenwild doesn't chase what's new. It returns to what's true.

Smooth texture of Edenwild Everything balm — natural skincare, pure botanical formula free from synthetic ingredients

Built for You

Edenwild exists for the woman who reads every label — and still can't find natural skincare she truly trusts. For the mom who wants something pure enough for her baby's skin. For anyone who's done settling for products that promise natural and deliver anything but. Angela believes she was called to build something better. Every jar, every formula, every slow-infused botanical is made with one person in mind: you. This is natural skincare the way it was always meant to be — rooted in nature, backed by intention, and worthy of your trust.

Curious about what goes into every formula? Explore Our Philosophy →

Edenwild natural skincare collection including Golden Root balm, Nectar serum, Everything balm, Relief Stick, Restore shampoo bar, and After Sun oil arranged in a wicker basket with dried lavender